The brand strengthens its presence in China with its fourth single-brand store in the country

Following openings in Shanghai, Chengdu and Guangzhou, Giorgio Collection inaugurated a single-brand showroom in Qingdao in June to illustrate its luxury experience. A sophisticated showcase located in one of the major cities of Shandong province, it is the brand’s fourth single-brand showroom in the area, confirming its expansion strategy in the Chinese market.

A 350 square metre space that accompanies visitors through Giorgio Collection’s best-selling collections: different interpretations of contemporary living.

The showroom exhibits Coliseum, distinguished by the use of Brazilian Santos rosewood, presented with a brushed glossy polyester finish. Lighter shades are used for the striped African sycamore Alchemy collection, an outstanding range characterized by meticulous research into new materials: the result of exclusive experimentation, silver lizard leather adds shine to the bed’s headboard and the backrests of the upholstered furniture. The refined, exquisite dark grey mahogany Makoré, a tropical African wood, gives a unique depth to the furnishings in the Infinity collection, which is characterized by chromed light gold details or by the rare Bolivia green marble.

The Charisma collection designed by Castello Lagravinese Studio, which had its world premiere at the last Salone del Mobile, will also be available from October.

Through the opening of the Qingdao showroom, the company led by Fabio Masolo confirms its status as a benchmark of style and sophistication in the Eastern market, further consolidating its presence in an area that is increasingly attentive and sensitive to the values of Italian design.

Elegant shapes, attention to detail and a careful selection of materials. Features that make every piece of furniture, every accessory and every object unique, encapsulating the spirit of the Giorgio Collection brand.