Giorgio Collection at Salone del Mobile.Milano 2019

Apr 8, 2019

Precious materials and refined hues set a new contemporary paradigm
Salone del Mobile.Milano 2019 | Hall 4, Stand C21-D16

Giorgio Collection – the company helmed by Fabio Masolo, where experience and long-term vision form an inseparable bond – has chosen the Salone del Mobile to present the Charisma collection, designed for the first time by Castello Lagravinese Studio with the extraordinary participation of Maria Serebryanaya.

An innovative decor proposal developed this year at Pavilion 4 in a stand of over 500 square meters; an itinerary of seven tableaux in which the know-how of Giorgio Collection meets the flair of highly acclaimed designers, called in to interpret a total look based on the use of precious materials. Charisma is synonymous with contemporary charm, a luxury experience that corresponds to the tastes of an increasingly cosmopolitan clientele. Entirely produced in Italy, it makes attention to detail is strong point, together with a prêt-à-porter attitude – unique in this sector – that guarantees delivery of furnishings anywhere in the world in the span of just a few days.

The new collection is the result of the intuition and long-term perspective of Fabio Masolo, who in over 60 years of research and sartorial enterprise has chosen designers capable of foreseeing the potential of new markets, intercepting the dreams and needs of an emerging high-end clientele – from Russia to China, the Middle East to Southeast Asia. An authentic, never banal approach to decor, which this year narrates a mood of unexpected feminine character, revealing for the first time the sensual side of the Giorgio Collection maison.

Not a turning point with respect to the previous collection – which has echoes in the gilded finishes – but instead an original way of experiencing luxury in the home, in a game of enveloping lines created by the art director Castello Lagravinese and shared by the designer Maria Serebryanaya, who has created a soft salon in sand tones, and a hand-carded carpet in wool and silk, giving rise to an atmosphere of sensual features that plays with delicate chromatic variations.

Over 60 new items will be on display. For the bedroom, the living room, the dining room, the executive office and the corner cafe: every space presented at the Salone del Mobile embodies concepts of absolute comfort and elegance.

Based on tones of charcoal grey, the Charisma collection stands out for the quality of its raw materials and their delicate combination: exclusive African black Bubinga wood with a glossy finish forms the structure of the rectangular table, the display cases and the low TV stands; in the bedroom, the velvet-silk blend of the upholstery meets quilting in grey nabuck covering the bedside units and the headboard. The feet and metal details are in steel with galvanic gold plating. The parts in grey Alpi marble are precisely shaped: an exclusive touch that enhances tables, the tops of bedside units, chests of drawers and vanity desks, along with the original handles offered in the catalogue.

The Charisma collection includes a series of precious furnishing complements like lamps, mirrors and carpets. Paintings, vases and decorative objects with elegant forms, made with materials of the highest quality, such as handcrafted Murano glass.

The stand also features three furnishing solutions from the Infinity collection by Giorgio Soressi: the bedroom, living area and dining room feature the use of African Makoré wood and mahogany in dark grey, combined with green Bolivia marble. The dining zone is furnished with the Alchemy line by Giorgio Soressi, in African sycamore with light grey tiger-stripe finish.