The brand strengthens its presence in East Asia with an exhibition space at Shinsegae Department Store in Busan

Following recent openings in UAE, Kuwait and Qatar to name but a few, Giorgio Collection inaugurated a new exhibition space in Busan at Shinsegae Department Store, which is registered in the Guinness World Records as the largest shopping complex in the world. The colossal store features several units and a wide variety of luxury brands, offering a matchless experience as a venue that blends shopping and culture.

Among the premium labels on display, Giorgio Collection’s new gallery spans an area of 150 square metres, showcasing a selection of furnishings, accessories and objects inspired by Art Deco. The interior concept is a reflection of the classy lifestyle that has always set the brand apart and which the company proudly recreates in all its shops, mono-brand stores or showrooms all around the world.

Products from Alchemy, Sunrise and Infinity collection are characterized by meticulous research into materials: precious fabrics, first quality leather, Murano glass chandeliers, exclusive woods and veneers are wisely matched to fascinate and surprise the refined Asian clientele, as a new contemporary status symbol.

The opening at Shinsegae Department Store in collaboration with INFORE – Giorgio Collection’s local partner for over 10 years – is a further confirmation of the significant expansion plan in South Korea, where the company is already present with another dedicated 500 sq m showroom in Busan.