The thriving Persian Gulf emirate has been chosen by Giorgio Collection for its new monobrand store which opens in October. A prestigious showcase that brings the refinement of the collections of the Brianza-based brand to Kuwait for the first time, in a move that consolidates the company’s presence in the Middle East.
At the opening a throng of guests, including the Italian Ambassador Giuseppe Scognamiglio, sector professionals and admirers of the best Italian design, had a chance to explore the 250 square meters that represent the epitome of the Giorgio Collection lifestyle. Located inside the renowned Alsaqr Building, one of the most important in Kuwait City, the spaces feature a natural sequence of eight settings – all based on the use of precious materials and Art Deco references – to narrate
different interpretations of contemporary living, where luxury meets functional quality and the fine craftsmanship Made in Italy that is widely coveted abroad.
The displays are organized in two bedroom spaces, four living areas and one office, creating a narrative path through the world of interior design. All the settings for the various collections are completed by a wide range of accessories – from lighting to pottery, carpets to wallpapers – creating a perfect total look based in every case on new, sophisticated contemporary interpretations of Art Deco, ready to capture the gaze of a dynamic Middle Eastern clientele.
The new opening in Kuwait, a strategic crossroads of new business opportunities, takes its place alongside three other stores in the Gulf area, the latest of which – in Doha – dates back to just nine months ago. This success confirms the strong appeal of the brand and the international spirit of Giorgio Collection, capable – since the first years of its existence – of branching out into the world, exporting a distinctive lifestyle. The company closely observes the contemporary scene, identifying the most influential zones for the world of design: for Kuwait, Italian products account for a share of more than 14%, ranking second in the country’s furniture imports. Constant growth that covers the entire area, which the company sets out to utilize in order to reinforce its presence in the Arabian countries, acting as a leader in the luxury brands sector. Along these lines, two other openings are already being planned for the future: in Amman (Jordan) with a new showroom of 300m² slated to open by the end of the year, and in Jeddah – the modern center of commerce of Saudi Arabia – opening by the end of April 2019, with an area of 250m².